Mission Statement for the Role:

Responsible for delivering the assigned customer growth targets within their specific defined geography within the territory.

Overall Responsibility:

Make sales and hit the sale number! Be part of the team aiming to deliver over 100% of the total company sales.

Key SMART Results for A-Player Success

Drive attainment of monthly sales targets as per the vintage:

• Month 1: 10 sales


• Month 2: 15 sales


• Month 3: 20 sales 

Source at least 20 prospective customer visits daily and develop a sales funnel of customers categorized into Freshsales system as below:

• Hot Leads: 20%


• Warm Leads: 30%


• Cold leads: 40%


• Paid customers: 10% 

Marketing Material Utilization:

• Drive 12 fliers per sale. Must adhere to brand guidelines prescribed by the company which are periodically auditable - Within the First 3 months from joining

Operational Excellence:

• Attain 100% work attendance record with an absence management that is fully compliant to company policies and procedures


• 100% compliance on Freshsales system usage for lead generation, categorization & sales made


• Timely reporting of sales updates at 11am, 3pm and 7pm on a daily basis


• Ensure 100% adherence to the company's guidelines on financial transactions from customers. No cash transactions - Within the First 3 months from joining

Department stage of development where this role sits (starting, preparing for scale, scaling, mature)

• Rapid Scale and Growth

Core energy required for this position (e.g. Sirdar Profile Type)

• Doer / Positive/ Aggressive

Key Competencies Criticality (H, M, L)

• Excellent Sales Person with a good understanding of the buying and selling process - H


• Tactical, scrappy, relentless energy and focus to exceed targets - H


• Accuracy of forecasting and credible pipeline of sales funnels - H


• Ideally, experience selling consumer durables/FMCG/home internet services/in low-income and informal communities - H


• Provide ongoing and timely feedback on all your sales activities not limited to your up-to-date prospects list, competitor information, network issues, theft, non-compliance by our customers on our home internet service and other ad hoc reports - H


• Work with marketing team to deliver improvements in brand engagement scores in assigned territory - M


• Ability to work and adhere to rules prescribed by the company. Adhere to CRM tools for inputs and must maintain healthy conversion ratios to exceed expectations - M

Mandatory Criteria if any with no exceptions to hire

• Must have direct selling experience to end customers, 1-2 years of successful track record of earning incentives.


• Must have successfully achieved monthly, quarterly and yearly sales targets.


• Must have strong sales acumen and high integrity.